Let’s face it — sometimes you’ve simply got to change your ways. New makes news (notice there’s only one letter difference.) For restaurants, one clear way of staying top of mind is by introducing new offers and promotions to keep guests coming back for more. Clearly a restaurant can’t go all Lady Ga-Ga on us and reinvent itself constantly, but it can and should shake things up from time to time. Here’s why—
Menus should change regularly. Changing menus keep things fresh, and shows respect for the seasons. It’s like fashion – you don’t wear the same outfits in summer and winter; so why eat the same food? While we do love our signature dishes at our favorite restaurants, most of us don’t want to eat the same thing all the time – so there should be enough variety through daily specials to keep us coming back for more.
Limited time offers are a great way for restaurants to bring in guests. By offering special deals, promotions and invitations to special events, restaurants give guests a sense of “I’ve gotta have it or I’ve gotta to go to that event.” From fine dining to fast casual restaurants – offering concept aligned programs really work. Events like chef’s cooking classes or Margarita Mondays work – and keep us coming back for more.
Restaurants can also impact change by hosting charitable events. Restaurants can be influential in enacting change, encouraging environmentally friendly behavior in guests, raising money for a cause, and giving people and organizations an outlet to host events and raise money. These can be win-win situations – as the restaurants gain exposure at the same time.
Of course, the flip side is that restaurants that change too much may create concept confusion and can alienate guests who don’t understand what is going on. Italian places should never do sushi! So for the restaurants we love out there — don’t go changing to try and please us – we love you just the way you are. (Just shake it up every now and then!)