In fact, it’s really not even on Sunday anymore. Midweek midday luncheon invitations when everyone else is supposed to be at work, is where you’ll find the Chicago pros again today. A chance to look their best. To show off a bit; to learn; teach; exchange information. To Network! The business card has not read “salesperson” in a while. ‘Marketing Expert’ is the much sought after title. A salesperson has people skills and salesmanship. A marketing expert has a business plan and a budget to go along with it.
Don’t be frightened though… I am not suggesting we forgo our expensive, gorgeous, ambitious, perfectly groomed, tanned and health-club fit Realtor® with their own Facebook fanpage for an affordable, shlumpy, reliable, ex-corporate financial wizard with an impressive who’s-who rolodex, a bad haircut and attitude to match!
We’re going to need them both right now. That is the single biggest and most consistent change within the real estate industry today. You already know the rest if you’ve watched any news this year.
The people skills can only get you so far before the marketing budget has to be propped up with the bartending gig. And the time-honored hard work ethic and 20-year glowing resume alone is not going to satisfy the ever-growing Internet savvy client.
So what about the actual real estate? Isn’t that what matters most? Not really. As it turns out, you can’t even give away stuff sometimes. We have to know we want it first. Unfortunately, we’re currently being bombarded with the media’s ‘it’s now or never’ hard sell! That’s always quite annoying.. and why should we trust them anyway? Aren’t they the ones who got us into this big mess in the first place? We can’t hide the fact that for the first time in almost 2 generations, the question is not automatically “How much will I clear?” but a plausible “Will I break even?” or even the pestering “Can I afford to sell now?” ‘Downsizing’ and ‘going green’ have taken over ‘keeping up with the neighbors’ and ‘send me the bill’.
We’re not that stupid. We’re not that gullible. We’ve learned along with our Realtors ®. At least for now.
There has to be a point for change. And when we can control it, it should be for the better. A friend who opens up their home to give away everything to friends so they can move around the world and teach again is a remarkable, exciting change. A friend who contacts their cousin Realtor a day before their closing a new house because they still haven’t sold their current one and need those proceeds.. well.. we’ll cover that next time..
I’m just grateful that people still need a hip, cool, experienced, old-school Realtor®… just sayin’
Some things should NEVER change.