Architecture in 2010


After a more or less forced year of reflection (recession) the architectural community is ramping up it’s effort and is lining up cool new efforts.

1. Sustainability 2.0
Over are the times of green washing – sustainability is being taken seriously again. The MoMA’s Rising Currents architects-in-residence program is just one example of how the profession is changing from a LEED sales pitch to truly engaging with the issues at hand. From preparing for the worst (climate collapse with rising sea levels) to formal tools to inspire a new consciousness in society, all new types of ecological considerations are developing and will start to put down their mark in 2010.

2. New socialism
Blinded by quick money and the excessive formal exercises of the boom years, the community has realized why we as architects are here on earth (buildings for the people). New ideas and concepts are popping up all over, ones with environments containing a humanitarian twist: spaces to socialize, programs that integrate different lifestyles, and buildings that offer more than just a cool form – an engine that provides people with meaningful environments.

3. New physicality
It looks like the time of endless slick renderings is over. During final reviews at universities nationwide, students started to again build large-scale physical models, exploring the spatial properties of building in detail and with true architectural sensibility. Space creation is the main equity in the work of architecture and physical models are still the best tool to explore the reality and physicality.

As I see it, the architectural future in 2010 is more sociable, physical, and sustainable – refocusing the profession on the core values of architecture and our responsibilities as architects: design environments for humanity.

About The Author

Matthias Hollwich is principal of HOLLWICHKUSHNER, LLC, a New York City based architecture and concept design firm. He is also co-founder of ARCHITIZER, a social networking platform connecting architects via their designs. Matthias is driven by the aim to upgrade man-made environments on a human and engaging scale with an ECONIC twist and can be best reached at (

Send this to friend