The term “change” couldn’t be more of an appropriate topic to discuss from an automotive perspective. Whether it is change in sales, change in technology or change in design, the automotive industry is always in a state of reinvention. Unfortunately, the recent economic climate has acclerated the normal evolution of the industry into a near-catastrophic pace that has brought layoffs, consolidation, and the death of brands.
Not all is dire in Autodom, though. The economic downturn is akin to an ice storm that helps nature get rid of dead branches- The realignment within the industry will utlimately bring the consumer safer, more efficient vehicles packed with technology that was once thought impossible.
A new focus on efficiency will allow consumers to continue to drive the vehicles they love while lessening the impact on the environment. A continued focus on technology will make vehicles safer and more integrated into their owner’s lives. And design will emerge as the ultimate differentiator for the automotive brands.
Change has always been integral to the auto industry and it will continue to be. The recently accelerated rate was the industry hitting a patch of black ice. It shall soon return to dry pavement and settle back into more managed change – on cruise control, if you will.
