Shelf Life


“Honey, don’t you just love this style?!” “Well, I kind of hate it actually.”

Infatuation is fun, but don’t confuse it with love. So for those of you who believe in Love at First Sight, I do have some news for you. That uplifting, woozy first-impression feeling you get sometimes when you walk into a home you instantly “love” is just a slight chemical reaction until reality begins to start setting in, and you start finishing the big picture in your head. nfatuation has a shelf-life. Trends have a shelf life.

Most trends will come and go, and eventually come back again. This is good. Think of it as Real Estate cross-training. Or Real-Estate cross-dressing if you will – whatever floats your house-boat. The point is… The point is…. ? Hmmm.. I thought I had a point here somewhere. Oh, yes! There is no point. There are many, many points as there are many trends, opinions, perspectives, styles and ‘loves’ out there.

There are market trends; style trends, financial trends; behavior trends, and they can be very subjective. This is why they can be dangerous. But they can also be very helpful if we pay attention to the activity leading up to them and the geography and demographics around them. This is why you need me.

That bleached, wide-plank tiger-strip bamboo floor might be trendy. The compressed corrugated, polished recycled-cardboard countertop might be trendy. That avocado-green metal kitchen refrigerator or that pure-white 6 inch shag run… well, let’s not go there! Although there are trends that we just date for a while until some younger, hotter hip thing catches our eye, and there are trends we marry – for better or for worse. Stainless-steel, cherry, granite, euro-style.. Trend. Trend. Trend. Trend.

Lists, articles, magazines, blogs about Trends… Timeless.

I like to think that we experts can spot the trends in time to be the first to enjoy them and to warn our friends and clients to avoid them. No one can always be right because we all like, love, adore, envy and hate all these different things are very different times. But I will say I do have one favorite trend today bar none.

Usage of Space. How boring, right? Yawwnn! But it’s true, and we’re all doing it or at least thinking about it. It doesn’t matter if we’re learning it from necessity or popularity. This is one trend with a pretty good shelf life. It’s been on the radar for a few years now, but finally starting to seriously take root, so take another look around at every bit of square footage you call home and go for it! Re-imagine it; finish it; multi-function it; combine it; re-invent it or in some cases even just plain get rid of it!

Just use it! Love it! And enjoy it! Who knows.. you just might accidentally turn a trend into a classic along the way! It can happen.

About The Author

I made a choice to enter the real estate field early while considering pursuing a career either as an architect, psychologist, musician or an active duty U.S. Marine. Starting as a full time Realtor and a top agent in my first office, I quickly realized I had to expand my knowledge and education into the commercial market to better serve both my clients and customers. Experience through a varied background in many aspects of the business is what I have earned since 1987, including studying abroad for partner market investments, active memberships with National Real Estate Associations, local Equal Housing committees, and neighborhood Chambers of Commerce. Continuing education has proven to me that the industry is ever changing, and we all must meet the needs and demands of our previous and future clients and customers on local, national, and international scopes. Being proud and very grateful to have worked with the most successful and professional companies in Chicago such as Prudential, Coldwell Banker, and Rubloff only re-affirmed that the most important professional relationship in my industry is, and will continue to be directly between each Realtor and each individual client and customer. The real estate industry has changed and evolved dramatically, at the fastest pace ever in only these past few tumultuous years. Today, again I have made a choice to position myself to best use the myriad of resources available to me, to first and foremost, benefit my clients' needs above any franchise or companies' business strategy. I have been presented many Real Estate awards throughout my career. But one that I hold in high regard is a professional QSC designation with an almost 100% rating for referral, satisfied, and repeat clients. My work and reputation within the Real Estate community, business referral partners and fellow Realtor colleagues is also an indelible part of my business practice. As a Chicago Bucktown / Wicker Park resident and property owner, I greatly appreciate being able to invest personally in this market and donate a small portion from each of my closing commissions to the Chicago Mercy Home for Boys and Girls organization assisting abused and homeless children. I have always sustained and invested in my real estate career, and will continue as long as I am able to be productive, make a positive difference and truly enjoy it. It is important to me that my clients, customers and collegues enjoy it as well!

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