The Synthetic CEO


It would be interesting if Charlie Rose and ‘Dancing with the Stars’ changed set producers for a week. It would be interesting if the Pope and Tim Gunn’s tailors exchanged notes over cocktails one afternoon. Larry Craig and George Michael enjoying an outing at the next Kentucky Derby together – mint juleps and all. Antony Scalia and Tina Fey; Steve Jobs; Roger Moore; Leno and Conan; Cher; Tiger…

The list of interesting characters goes on forever. And it will continue as long as there is Social Media and those who know how to use it.

How did most of us even hear about these people in the first place? Someone had to be the first to gossip… I mean do a journalistic investigation about it! Then they had to spread the word somehow. And if the new imaginary CEO or piece of information is interesting, juicy or urgent enough to talk about, then they should figure out how to get it in front of the eyes and into the ears of as many people as they humanly possibly can. Smoke signals, Newspapers, Blogs, Product placement, reality-cable TV… they all work, but really all small fries compared to the real Masters of Social Media.

Disney’s mouse, Pavorati’s ‘nessun dorma’, Elvis’ Graceland, The Vatican, Beauty and Fitness Gurus, and of course the ever popular cash currency. This is what Social Media is always about!

Social Media is a full-grown monster that lurks and remains quiet and patient where we sometimes least expect it. It is not the cuddly lovable giant monster by any means, but rather a gargantuan, un-emotional, volatile and unstoppable beast! Maybe it always has been that, but some of us actually believed when we were younger and innocent that it was our friend, and it would always be on our side as long as we could control it. We didn’t see the exact time when the subtle transition took place.

Santa, Easter Bunny, Mickey, Jesus, Brides, Muscles, Credit, Fame… Genius Marketers behind them all!

I never would have known how much I personally needed them if I hadn’t been told early on that I did, over and over again. And over and over and over. Repetition works. It can teach us so many valuable lessons if we pay attention and not let the undertow drag us into the Social Media abyss. This is not my moral commentary on whether any of us has used our social media on our personal levels to do something out of compassion, charity, greed or just fame.

It is just my own observation that the journey has indeed become the destination. Computers may not just yet take over the world, but it’s a hard case to argue that Social Media is not the biggest celebrity in the world itself. This one is not too big to fail because its end result is not so narrow as our human goals. It just has to exist.
Could someone at least post a sign on the gate please? Keep a safe distance and heed caution when feeding this animal.

Make sure you have an endless supply of peanuts too, because if you run out… Well.. bon appétite Social Media.

About The Author

I made a choice to enter the real estate field early while considering pursuing a career either as an architect, psychologist, musician or an active duty U.S. Marine. Starting as a full time Realtor and a top agent in my first office, I quickly realized I had to expand my knowledge and education into the commercial market to better serve both my clients and customers. Experience through a varied background in many aspects of the business is what I have earned since 1987, including studying abroad for partner market investments, active memberships with National Real Estate Associations, local Equal Housing committees, and neighborhood Chambers of Commerce. Continuing education has proven to me that the industry is ever changing, and we all must meet the needs and demands of our previous and future clients and customers on local, national, and international scopes. Being proud and very grateful to have worked with the most successful and professional companies in Chicago such as Prudential, Coldwell Banker, and Rubloff only re-affirmed that the most important professional relationship in my industry is, and will continue to be directly between each Realtor and each individual client and customer. The real estate industry has changed and evolved dramatically, at the fastest pace ever in only these past few tumultuous years. Today, again I have made a choice to position myself to best use the myriad of resources available to me, to first and foremost, benefit my clients' needs above any franchise or companies' business strategy. I have been presented many Real Estate awards throughout my career. But one that I hold in high regard is a professional QSC designation with an almost 100% rating for referral, satisfied, and repeat clients. My work and reputation within the Real Estate community, business referral partners and fellow Realtor colleagues is also an indelible part of my business practice. As a Chicago Bucktown / Wicker Park resident and property owner, I greatly appreciate being able to invest personally in this market and donate a small portion from each of my closing commissions to the Chicago Mercy Home for Boys and Girls organization assisting abused and homeless children. I have always sustained and invested in my real estate career, and will continue as long as I am able to be productive, make a positive difference and truly enjoy it. It is important to me that my clients, customers and collegues enjoy it as well!

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