My $0 Ad Budget

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Remember those nostalgic radio ads from the 50’s? Colgate and Ovaltine always come to my mind. Those commercials were blatant advertisements. Companies paid top dollar for those ads to be on air. Around that same time, those companies were probably bombarding every source of media with in-your-face advertising so you would buy their products. And you know what? It worked. After all, how will customers demand your product if they don’t even know it exists? Fast-forward to April 2010.

Commercials? No thank you. I’ve got TiVo at home, commercial-free radio in my car and show up late to movies so I can skip their ads (just kidding, I love the previews). I have an iPad so I don’t have to see the ads in magazines, and I’m petitioning to get those electronic billboards out of commission! Now how are you show me your product?

It seems as technology changes, so does our interaction with other human beings. Emailing, Facebook posting and Tweeting are now 24/7 activities while hanging out with actual people is becoming more of a rare occurrence. After all, why go out to coffee to catch up with a friend when you can have coffee in your pj’s and email them? If people aren’t going to watch commercials, or listen to jingles, or watch the previews or see the ads, how are you going to get your product out there?

Advertising; in the digital age. That’s the gist of social media and social networking, and it’s growing more and more reliable. I’ve set aside $0 for traditional advertisements this year. Instead, I spend an hour a day going to where people are; updating my Facebook page, Tweeting, and answering customer emails. The results are fabulous. I think people are just starting to acknowledge the power of social media. It’s the most cost-efficient advertising yet, not to mention the most fun!

About The Author

Likened to Fashion Icon Tom Ford for beauty by W magazine, Scott-Vincent Borba is the Founder and Celebrity Esthetician of the Los Angeles based luxury skin care company, BORBA. He created the first drinkable skin supplement, and uses his bio-chemistry and esthetician background to continue creating first-of-their-kind nuraceutical and cosmeceutical products. Find out more about Scott-Vincent Borba at www.borba.com .

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