I’m pretty sure I wrote about this somewhere before, so please forgive me, in case this all sounds too familiar: In my opinion the current state of the economy has a million chances and opportunities to create, grow and thrive in store. Not that it was a freaky plan of mine to quit my well paid and safe job in Manhattan to find a small but fine design studio of my own in Brooklyn, right when the economy collapsed, but more by accident did these two events collide. Being a somewhat stubborn person, I did not really see, why I should rethink my decision, either. And since then, knock on wood, I had no reason to regret the same. Sure, the occasional sleepless night here and there, but overall a truly great experience.
My clients really do appreciate the very competitive offers I am able to provide by keeping the overhead of my studio lean. And that won’t change even though I am moving the small but growing enterprise to Manhattan at the end of this month, thanks to the very good commercial real estate leases one can snatch right now.
But it’s not just about budgets, it’s also, and that to a big extent, about the more personal, individual service, I feel, a small and dedicated agency can provide, while clients with smaller budgets often feel neglected, treated as second/third tier clients, after signing contracts with big agencies.
Since taking a chance by doing my own thing during a recession worked out quite nicely so far, I feel it’s time to really take chances in regards of art direction and design itself, as a part of my very own liberation process after working under strong art directors for over 8 years…