Success is a hard topic to tackle for an independent filmmaker and now web content creator. People and images on silly inspirational posters can tell you how to become successful, but you’re never told what success is. Why? Because I suppose success is different for everyone. But in the web market right now, success is measured by money. Even with the views, fan loyalty and notoriety that Anyone But Me has within the industry, it could be looked at as unsuccessful because it’s not monetized.
Monetization, a word that seems to be everywhere nowadays, and the only topic that the mainstream press or anyone outside the web world wants to talk about. And sure, I get it. Money is important, believe me, did you not read the part about me being an independent filmmaker and web content creator, that means I’m poor.
But I try hard not to have it measure my success. When you hear things from fans like “This show helps me get through the day” or “I feel less alone because of ABM” it’s hard to think about your checkbook as measuring stick of what you’ve accomplished. At these early moments in the life of the web series, success needs to have more than one viewpoint.
So to all the web content creators out there that are producing content, that are continuing into your next seasons regardless of monetization, you are a success. Success is measured in many different ways, it’s up to you to measure accordingly but don’t cheat yourself because where would your audience be without you.