Web Series Success


Success is a hard topic to tackle for an independent filmmaker and now web content creator. People and images on silly inspirational posters can tell you how to become successful, but you’re never told what success is. Why? Because I suppose success is different for everyone. But in the web market right now, success is measured by money. Even with the views, fan loyalty and notoriety that Anyone But Me has within the industry, it could be looked at as unsuccessful because it’s not monetized.

Monetization, a word that seems to be everywhere nowadays, and the only topic that the mainstream press or anyone outside the web world wants to talk about. And sure, I get it. Money is important, believe me, did you not read the part about me being an independent filmmaker and web content creator, that means I’m poor.
But I try hard not to have it measure my success. When you hear things from fans like “This show helps me get through the day” or “I feel less alone because of ABM” it’s hard to think about your checkbook as measuring stick of what you’ve accomplished. At these early moments in the life of the web series, success needs to have more than one viewpoint.

So to all the web content creators out there that are producing content, that are continuing into your next seasons regardless of monetization, you are a success. Success is measured in many different ways, it’s up to you to measure accordingly but don’t cheat yourself because where would your audience be without you.

About The Author

TINA CESA WARD is a writer and director for film and new media. Her short film In Their Absence has screened in over a dozen festivals around the world and was awarded five times both domestically and abroad. And was named one of the best short films of the decade by Festival de cortos MíraLes in 2011. For three seasons Tina was the Executive Producer/Writer/Director of one of the most beloved independent scripted dramas on the web, Anyone But Me. Anyone But Me has reached over 35 million views and has brought home several industry awards highlighted by Tina (along with Susan Miller) winning the first ever Writers Guild Award for Original New Media. Nomination highlights include Webby nominations and Streamy Award nominations. And in 2012 Tina (along with Susan Miller) took home the International Academy of Web TV award for writing in a drama. Tina has been nominated several times for her directing, and in 2013 won the International Academy of Web TV Award for Best Directing in a Drama. In 2010 Tina directed the successful branded web series Bestsellers. In 2011 Tina debuted the critically acclaimed Good People in Love, which DIGIDAY calls “...a new milestone for online video series.” Tina hard at work on her new series Producing Juliet which made its world premiere at the Raindance Film Festival’s WebFest and is now currently in release. Tina is also the creator and writer of the comic book series Guards of Dagmar, which is published digitally through Comixology.

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