This is going to be …


… a great summer for architecture.

Finally, the recession is showing signs of lifting its dreary weight on the profession, firms the country over are reporting more requests for work and – at last! – the client has returned.

It has been so long it almost seems like we have forgotten to work for clients. In the interim, we have been busy with competitions and pro bono work. The good thing about this is that profession as a whole has undergone a bit of soul-searching, investing in new design ideas, liberated in creative thinking without the restraints of financial concerns. The overall effect of the recession now will be felt in a mostly positive way.

Now, we will see this new creative thinking infused into client projects rolled out in the next couple of years. The innovation will now be greater, the design will be better, and the client will be happier – not just aesthetically and for cheap PR thrills – it will make the client feel better and also have a more holistic relationship to the surrounding neighborhood.

Let’s hope that with all of that the new upcoming and exciting workload will still allow us to enjoy the sun and the fun – that is also so important for our lives and for a balanced satisfying existence on this planet.

About The Author

Matthias Hollwich is principal of HOLLWICHKUSHNER, LLC, a New York City based architecture and concept design firm. He is also co-founder of ARCHITIZER, a social networking platform connecting architects via their designs. Matthias is driven by the aim to upgrade man-made environments on a human and engaging scale with an ECONIC twist and can be best reached at (

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