The LGBT community has a proven track record of raising large amounts of money for charities and causes, but often times only a small portion of the proceeds reach the beneficiaries. Unlike most fundraisers, Jeffrey Fashion Cares (JFC) executes a unique model that is fashion-fabulous and, more importantly, financially effective. While pulling off a festive evening of luxury fashion and fun, JFC ensure that more than 90 percent of each dollar goes directly into the coffers of the beneficiaries. To put this in perspective, JFC co-chair Todd Sears explains, “the percentage we give back to charities is almost unprecedented. At most fundraisers 40 to 65 percent usually goes to overhead.” To date, JFC has raised over $11 million.
Jeffrey Kalinsky, the president and CEO of luxury department stores Jeffrey New York and Jeffrey Atlanta, started JFC 19 years ago during the AIDS crisis. “It broke my heart that I was sitting by as a silent observer and I wanted to get in the game,” Kalinsky explains as his impetus for launching his fashion-for-a-cause event. As the fundraiser continues to grow with shows in Atlanta and New York, Jeffrey points to “raising the money for the charities” as his primary goal.
The organizations that benefit from the moneuy raised at the JFC fashion extravaganza are: The Hetrick-Martin Institute, Lamda Legal, Gay Men’s Health Crisis, and, most recently, the Point Foundation. “Personally, one of the most amazing moments was when we had lunch with Kyle, the young man we are sending to college through our Point Scholarship. Our scholarship not only helped him go to college, but gave him a sense of place in the community,” Sears tells dot429.
To execute a fundraising event of this caliber there must be a strong strategy in place and many volunteers. JFC is entirely volunteer-run with no staff and no buildings, and is made possible by loyal LGBTA leaders who dedicate their time and effort to producing an evening of fashion decadence. In addition to Jeffrey’s top-notch and highly anticipated fashion show, the event also features incredible silent auction items ranging from Prada handbags to business class airline tickets.
Jeffrey Kalinsky is very excited that Nate Berkus will be serving as an honorary chair for the New York event on March 28. Tickets can be purchased here. Whether you are looking for a great fundraiser to attend, organization to get involved with, or a stellar fashion experience, Jeffrey Fashion Cares does it all and more!