Fashion giant H&M released their Fashion Against AIDS Spring 2012 collection yesterday, April 26th. The special edition line will be sold online where available and in over 300 stores worldwide.
Special prints were commissioned from international artists and illustrators for this collection to create pieces bursting with colour, pattern, and authenticity.
25% of all sales will go directly to various youth HIV/AIDS awareness projects including: Designers Against AIDS, MTV’s Staying Alive Foundation, the United Nations Population Fund, and YouthAIDS.
This is the company’s fifth year raising funds for HIV/AIDS awareness, with their first launch in 2008. To date, they’ve raised over $6.5 million.
“I love this year’s Fashion Against AIDS collection,” says Ann-Sofie Johansson, Head of Design at H&M. “It brings together so many global styles that send not only a powerful fashion message, but also help spread the word about HIV/AIDS awareness. It’s great that the collection includes the work of artists and illustrators from many different countries, helping us to raise funds for these vital youth HIV/AIDS charities.”
The campaign is backed by a number of note worthy celebrities who have helped to raise awareness, and hope to help spread the message virally. “I think it is fitting that this collection is androgynous in style, as the disease affects all genders, be it men, women, gay or lesbian,” said actress Selma Blair in a statement. “It is a universal problem and we are all in this together. HIV/AIDS is a disease that can be avoided and it is especially tragic when our ignorance is what keeps us from safety.”
In addition to purchasing the clothes in the line, supporters can also send a make-out photo to the H&M website, who will be donating $1 for every photo uploaded.
To check out the collection and the campaign, visit their website here.