By Zack Jenkins
It’s probably not something you think about when walking up and down the cereal aisle, staring at a full wall of options. But now, according to anti-gay National Organization for Marriage (NOM) president Brian Brown, “rather than seeing the ‘G’ trademark as a symbol of General Mills, consumers across the world will equate that symbol with gay marriage.”
Minnesota based Betty Crocker brand, owned by General Mills, announced its support of same-sex marriage in the state. In true NOM fashion, an official boycott of all General Mills products followed: from Cheerios to Lucky Charms, Pillsbury and Yoplait.
General Mills issued a statement that it would not back down from it’s position. “We acknowledge the strongly held views on all sides of this question,” said Tom Forsythe, the vice president for corporate communications. “We respect and defend the right of others to disagree… As a Minnesota-based company, we believe it is important for Minnesota to be viewed as inclusive and welcoming as well.”
General Mills’ decision to stand behind gay marriage puts them on the ever-growing list of large-scale corporate supporters. Big names like Levi’s, Nike, Microsoft, Apple, Starbucks, and Boeing, among others, officially support equal rights.
Turns out, hate and discrimination are not marketable positions in America. “You’re either taking a stance in favor of equality or you don’t take a stance at all,” said Marc Solomon, the national campaign director for marriage and civil rights advocacy group Freedom to Marry.
Corporate support has long been a large factor for swaying political opinion surrounding issues in the United States. But consumer power is just as strong when it comes to predicting policies that Americans wish to support.
“In declaring war on marriage,” Brown said, “General Mills is declaring war on their own customers.”
Lucky Charms anyone?
Below is a list of brands owned by General Mills that NOM is now boycotting:
Big G Cereals
Old El Paso
Knack & Back
Cinnamon Toast Crunch
Food Should Taste Good