KAZAKY

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Photography by Sonia Plakidyuk / Moi Sofism
Produced by Alexey Timbul and Stephan Rabimov

What do you call a three hit wonder? The relentless ascent of the Ukrainian dance powerhouse KAZAKY into the international pop mainstream continues with dazzling speed.

When their breakthrough music video “In the Middle” premiered on YouTube no one could have predicted its viral fate. Now even its parodies and amateur dance routines performed to the track get tens of thousands of page-views. From hottest clubs to fashion week runways, KAZAKY cultivate their unique niche with passion and flare befitting their namesake warrior spirit.

2012 is shaping up to be quite a year for the group. First there was the global launch of the ad campaign for the SpiceBomb perfume by Viktor&Rolf. Now they dance, dance for Madonna, baby… Their signature moves are instantly recognizable in the Girl Gone Wild video by the reigning Queen of Pop!

Click here to view “Girl Gone Wild” video by Madonna

And it all started with a stillettoed high kick noticed around the world. KAZAKY are remarkably independent in a world dictated by heads of marketing and remain fiercely loyal to each other. DEPESHA caught up with the artists for a glimpse into their life at the moment.

Which menswear designers inspire you and why?

Unfortunately we did not have time to watch all the recent shows and collections from Milan and Paris, but we have always admired and will admire the works of Nicolas Ghesquière, Nicola Formichetti, Alber Elbaz, Miuccia Prada, Riccardo Tisci, Viktor & Rolf… Their collections are always brilliant.

Is there a performance in your upcoming schedule that excites you the most?

At the moment, we pay all attention and devote all the time to our first album. The release will be this spring, soon. Perhaps the next most exciting thing for us is a visit to Latin America. We are going on tour from Mexico to Argentina. And, of course, later on we’re planning a big tour in the U.S. and Japan. It is time to see our fans and make new ones!

What music do you currently listen to?

Basically everywhere at the gym, the studio, at home it’s AZARI & III, Lana Del Rey and Hot Chip right now.

What was it like to work with the Material Girl?

The whole world is waiting for her new appearance. She is incredibly talented. We admire her work. Is it possible to treat her differently?

Indeed, the same question can be asked of KAZAKY themselves!

Visit the dance groups website here. http://www.kazaky.com

About The Author

"Most magazines expire monthly, mainly because the content within the pages is only relevant for a short period of time. Stephan Rabimov, founder and editor in chief of DEPESHA, aims to produce an independent magazine, led by a team of passionate people who were looking for a fashion publication ahead of trends and with more depth, yet visually striking. If you ever get your hands on DEPESHA – you’ll know what I mean. DEPESHA is a magazine of fashion, art, and literature, but unlike most other fashion magazines of the world, the cover of this publication is not filled with sensational headlines. Its unique format and timeless information, have you reading the pages of DEPESHA time and time again. It boldly drives a particular leitmotif through each issue with originality and creativity unparalleled in the fashion world today. The magazine is published in both Russian and English languages through a prism of Russian expatriates around the world. Containing information of interest to a much wider audience than one would assume. DEPESHA aims to become a magazine with a global reach. It is obvious that DEPESHA’s editors carefully curate the fashion content. While other fashion magazines succeed in discussing immediate trends, DEPESHA reports on the back-story, highlighting the history, the direction, and personas behind each fashion brand. Within the art section, the magazine profiles and interviews artists from around the world, paying a special attention to emerging talent. In the literature section, it was surprising to see names such as Susan Sontag and Nina Kruscheva, more likely to appear in Monocle or The New Yorker. Interdisciplinary at its core, DEPESHA is becoming the voice of a more demanding generation eager to explore contemporary fashion, arts, literature, and culture beyond the mainstream. This “bookzine“ — as Stephan said DEPESHA is also referred to as because of its various elements — is truly an inspirational publication to read in conjunction with other magazines. It focuses on bringing a greater depth to disciplines it covers twice a year. Each issue asks its audience to pause and reflect; it asks them “what do you have to know about contemporary fashion and art in order to find meaning?” FORMING DEPESHA Stephan was brought up with a strong value for education; leading up his two master’s degrees from Columbia University. After which he was working for the United Nations Development Program in New York City, all the while conceptualizing his magazine. Born in Russia, and later immigrated to Oregon, his time in New York City had matured him, and he had grown from the experiences the city presented him with. However he adds, “No matter where I would have ended up in the world I would have made this product. It was like a calling.” Where did the name Depesha come from? Depesha (Russian), in historic context, meant a letter sent by courier, a letter of significant importance and urgency. Later it became a common word for telegram. The word has both a historical and an aristocratic meaning – this touches on DEPESHA’s timeless articles and luxury appeal, and and since our roots were in the Internet, the grand-grandchild of the telegraph, it was a perfect name for the magazine. How has the magazine grown since the first issue? Over the years, DEPESHA continued to look back at its mission to produce a highly curated, limited edition “bookzine” aimed at “inspiring people to read”. From the start we wanted to create a global platform for works by emerging artists as well as established fashion designers, art directors, and writers. One of the most significant developments that took place recently is that we began producing each volume with a different theme, carried across through captivating editorials and thought-provoking narrative. INNER WORKINGS What are your favorite parts of the world? I don’t use the word “favorite” a lot. My tastes vary depending on the moment or a feeling, but from my most recent excursions – I definitely like Tokyo. It was inspirational for “The Future” issue I am working on now. What are your favorite parts of NYC? There is a really interesting space I’ve recently discovered, The Atrium at Lincoln Center. They have these beautiful, gigantic hanging gardens, a zen space. They also serve tasty drinks and it’s really quiet there. It is my little secret hiding place in the city. What do you enjoy reading? Lately I have been reading a lot of past issues of The National Geographic, Theory of Fashion Journal, and notes and speeches by great literature heads, The New York Times, and The Economist. Also very fascinated with current events; I think that came from my education in international and public affairs. I enjoy reading about and learning how the world changes everyday. Sometimes I feel like change is the only constant in my life." Lexevan.com, March 2011.

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