A look at Target’s history as they try to hit bullseye on LGBT community

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By Jordan Ruimy

Target has taken a lot of heat in the past for its stance regarding the LGBT community. But the corporation’s position continues to evolve.

Two years ago, a backlash happened when Target made a hefty donation to MN forward, a group that strongly supported Republican Tony Emmer. Emmer has always been hostile to gay rights and has strongly advocated against any support, including allowing same-sex marriage, of the LGBT community. 

Since then, Target has sought to clean up its act and reinforce a strong support for LGBT people. Akshay Rao, a marketing professor at the University of Minnesota stated earlier this week that “All the actions Target has taken since the MN Forward kerfuffle have been friendly to the gay community.”

Just a few months ago Target began selling T-shirts with gay pride themes on its website. All proceeds from the sales of these shirts went to the Family Equality Council. 

It got even better when just this month Target started selling greeting cards to help celebrate same-sex marriage. Phrases such as “For two special men” and “For two special women” adorned these cards with words such as “Mr. & Mr.” and “Two very special women, one very special love” stamped inside. 

“Target offers a range of greeting cards that appeal to a variety of audiences, including the lesbian, gay, bisexual and transgender (LGBT) community,” Target spokeswoman Molly Snyder said.

Target still hasn’t publicly backed gay marriage – something that food giant General Mills and other large companies have done. However, Target is beginning to take steps in the right direction.

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