This week’s member spotlight is on William Kapfer, Vice President of LGBT Marketing at Walton Isaacson.
What do you do?
I am the Vice President of LGBT Marketing @ Walton Isaacson. WI was founded in 2005 by industry leaders, Aaron Walton and Cory Isaacson, the agency also includes a third partner, legendary NBA all-star and iconic business mogul, Earvin “Magic” Johnson. We are an independently held, certified minority-owned full service agency, with offices in Los Angeles, New York, Chicago and Tokyo.
We have an expertise in leveraging entertainment and pop-culture, as well as cultural expertise in African American, Latino and Lesbian, Gay, Bisexual and Transgender consumer segments.
Why do you do it?
One thing that I love to do is connect people – in particular, those who can mutually benefit from knowing each other. Malcom Gladwell would refer to me as a “Connector” – a term he coined for his book: “The Tipping Point.” I also enjoy the marketer role – helping to develop solutions that move my clients’ business forward.
What accomplishment in your career to date are you most proud of?
Being the first member of my family to graduate from college. There’s a certain sense of personal satisfaction that comes from hearing your mother refer to you as Dr. Bill.
Who has made the biggest impact on you in life so far, and why?
My partner, Eric has been (and continues to be) a huge influence in my life. His generosity, kindness and zeal for everything life has to offer is unmatched. He spends endless hours sharpening, preparing, coaching and correcting me as I stumble through the various phases of my personal journey.
How would you describe yourself in three words?
Kind, Generous and Tenacious
What is something that not a lot of people know about you, but you wish more people could know?
I am a closeted college basketball enthusiast.
If you could trade places with any other person for a week, famous or not famous, living or dead, real or fictional, who would it be?
If Hollywood made a movie about your life, whom would you like to see play thelead role as you?
Cary Grant in his heyday.
Where would you go if you had a time machine?
100 years in the future to see where things ended up.
Anything else you would you like to tell our readers?
I believe it is our responsibility to share our good fortune with those less fortunate. Additionally, I am a huge believer of giving back to the community in which I live.
For that reason in particular, I feel very fortunate to work for an organization that shares my philosophy. Walton Isaacson was just named “Supplier of the Year” (SOTY) by the Southern California Minority Business Development Council for an unprecedented third consecutive year.
No other agency has accomplished this feat. Our third straight SOTY honor reinforces the agency’s commitment to supporting other Minority Business Enterprises as well as its investment in the community at large.
Learn more about Walton Isaacson here.
Connect with William Kapfer on dot429 here.