By Ryan Collett
In retaliation to last week’s Chik-fil-A Appreciation Day, gay marriage activists called on Tuesday for a National Marriage Equality day backed with support from Starbucks and other LGBT-friendly companies.
The date was set up by Equally Wed, a gay and lesbian wedding magazine, and originally intended to be a Starbucks Appreciation Day, but at the encouragement of Starbucks executives, the magazine decided to invite more gay-friendly companies and rename the event.
Ultimately, the event’s purpose was to “heighten awareness for all companies and nonprofits contributing to the fight for marriage equality,” said Equally Wed in a statement posted to their Facebook page.
Equally Wed encouraged shoppers to patronize businesses like Apple, Target, Nike, General Mills, and others to show appreciation for their positive stances on gay marriage. The magazine also encouraged shoppers to consult the HRC’s online buyer’s guide, an in-depth scorecard of LGBT inclusive businesses.
While Chick-fil-A’s appreciation day experienced record-busting turnouts across the country, lines at Starbucks and other participating businesses were considerably normal in comparison—partly due to lack of awareness. While hundreds of thousands turned out for Chick-fil-A, even stopping traffic with long-wrapping lines, only about 38,000 participants were marked as “Going” on the Equally Wed’s Facebook event page. Comments on the page consisted of would-be participants apologizing for not getting the memo quick enough.