By Anna Peirano
Crate & Barrel joins the growing list of companies to include LGBT related advertising in their marketing campaigns and publications.
The most recent catalogue produced by the brand features a page called “Us & Always,” curating ideas relating to a romantic night in with your loved one. The couple featured is two men using Crate & Barrel products as they prepare and enjoy a meal of wine and pasta.
The page’s caption reads, “Spend a Saturday night at home, cooking together, dining together. Music, candlelight, and a good bottle of wine, and you can have the table as long as you like.”
Crate & Barrel joins other companies like Gap, Ray-Bans, Amtrak, Target, JC Penney, Urban Outfitters, Chevrolet, Expedia, and more in creating advertising featuring, supporting, and celebrating same-sex relationships.
View the entire Crate & Barrel spread here. And the response on Twitter to the ad below.
— Jade Mangahis (@jade_mangahis) January 9, 2013
New Crate and Barrel pic in magazine features two men eating dinner by candlelight…bravo! #marriageequality
— Hunter Foster (@Hunter_Foster) January 9, 2013
— Rick Andreoli (@Rick_Andreoli) January 9, 2013
— Jocelyn Wentland (@JocelynWentland) January 9, 2013
So Crate and Barrel is using a gay couple for their catalog. SMART MOVE. Gay men love interior design and lesbians do love woodwork.
— Jeric T. (@IFoldMyShorts) January 9, 2013
— David Badash (@davidbadash) January 9, 2013