Which marketers are targeting the gay community on Valentine’s Day? Surprisingly, a lot.
Target sells greeting cards which market to the gay community, with greeting lines such as, “Mr. & Mr.” and “Women Love.”
LEGO is all about love with their all-inclusive Valentine’s Day cards, such as the one featured on the Human Rights Campaign Blog, which has an image of two lego-like men kissing in front of a rainbow flag.
Homomark is definitely all about gay love with “Groom & Groom” napkins and rainbow colored linked hearts.
Dare we forget, Zazzle, which features a “Be Mine” greeting card with a large rainbow filled heart and tee-shirts.
Want to get away for Valentine’s Day? The Kimpton Hotels will attend to your every need. The Human Rights Campaign gives them a perfect score of 100 on gay friendliness and accommodations. The Kimpton Hotel even has a section of their website devoted to its gay clients offering special packages made just for gay newlyweds.