The San Francisco Bulls Professional Hockey Team just released a PSA in support of the You Can Play Project, a campaign which promotes solidarity and equality among athletic teams regardless of sexual orientation.
The 48 second long PSA has been “well-received by the media and the LGBT community,” according to Jason Lockart, Director of Media and Broadcasting for the team.
It was released last week and in advance of the Bull’s March 23rd game against the Stockton Thunder as well as LGBTQ Night at the Cow Palace Arena. The video features several players reciting what qualities they believe are important in a team.
“We stand together, shoulder to shoulder, with purpose and in solidarity,” they say. “We are teammates, we are friends, and we are family. We play with integrity and we honor diversity. We respect all athletes.”
The PSA ends with an uplifting emphasis on personal abilities, not expressed identity. “If you can train, you can train. If you can coach, you can coach. If you can play, you can play.”
Lockhart told 429Magazine what inspired the relationship between the Bulls and the LGBTQ community.
“We were taking lots of suggestions from staff and fans about potential partnerships,” he said, “and one thing that kept popping up was hosting an LGBTQ night. Considering San Francisco is LGBT-friendly and so many people in the community are LGBT, we thought it was a good idea to partner up and make a supportive PSA.”
Fans can purchase $25 special Dress Circle Tickets for LGBTQ Night this Saturday. Additionally, game-worn, orange jerseys can be purchased via a silent and live auction throughout and after the game. A portion of the proceeds from the special tickets and the auction will go toward the You Can Play Project and locally to SFPride.
Lockhart said the team is very proud to be working with the You Can Play Project, since the Bulls are the first ECHL team to do so, and moreover happy to add a local spin with SFPride.
The Bulls will reach out to other communities in addition to their LGBTQ fans. March 22, the team is hosting Breast Cancer Awareness Night, and Singles Night on March 27. Lockhart emphasized the team aims to be “inclusive.”
“We’re new and we just want to open ourselves up to the community,” he said. “We have an entertaining and affordable product that we would like to share with everyone.”
Patrick Bruke, Co-Founder of You Can Play, is very pleased with the team’s efforts so far. “Playing in a city with such a vibrant LGBT community,” he said. “It is great to see that the Bulls are reaching out to embrace their fans, both gay and straight. We hope to see the city return the embrace.”