Bud Light for equality picture goes viral as company joins growing list of corporations supporting same-sex marriage

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Another corporation joins the long list of companies supporting the repeal of the Defense of Marriage Act (DOMA). Bud Light supported marriage equality with a new picture on Facebook which has gone viral. 

Bud Light debuted their picture yesterday with the same red background seen across the social media site, but with two beer cans replacing the equal sign. The image gained 34,000 ‘likes’ and received over 1,400 comments. 

“I’ve never really liked Bud Light, but I plan on buying two or three cases this weekend,” wrote one marriage equality supporter on the company’s Facebook page. “Thanks for doing this.”

Many companies switched over to the iconic Human Rights Campaign’s equal sign on social media platforms like Twitter and Instagram. To represent the cases of Proposition 8 and DOMA, the standard blue and yellow equal sign turned red.

While the majority of comments were positive, there were many anti-equality supporters offended by Bud Light’s stance.  

“Been drinking Bud Light religiously for 15 years straight and this as now came to an end because of this pic,” wrote one anti-marriage supporter on the Facebook page.

A few commentators backed up their arguments with religion. 

“You guys can have gay marriage as long as it’s a gay man marrying a gay woman,” wrote one anti-marriage supporter on the Facebook page. “Anything else is wrong and against the Lord’s will.”

Approximately 278 Businesses signed the brief to the Supreme Court to strike down the Defense of Marriage Act (DOMA), according to a National Public Radio (NPR) report. 

“It’s bad for business,” eBay’s Associate General Attorney Jack Christin told NPR. “It’s bad for our company and our employees. And it simply needs to go.”

Bud Light joined companies like Starbucks, Apple, Johnson & Johnson, Citigroup, Morgan Stanley and Nike. 

With a history for supporting the LGBT community, Bud Light featured an ad in a gay magazine in 1999 and received backlash from conservative groups. 

Municipal employers along with counties and chambers of commerce from major cities like Boston, Seattle, San Francisco and Los Angeles also supported the repeal of DOMA.

“While we respect the strongly-held beliefs people have on both sides of this argument, Google sees this fundamentally as an issue of equality,” a Google spokesperson told 429Magazine in February. “And we support the right of people whatever their sexuality, to marry the person they love.”

Created by America’s largest civil rights organization The Human Rights Campaign (HRC), the equal sign has been recognized as the most prominent symbol of the LGBT equality movement. The standard blue and yellow equality logo was designed in 1995. 

Anti-gay groups disagree with the mounting trend of corporate support for equality.

“A lot of businesses were getting into a pro same-sex marriage position,” National Organization for Marriage’s Director of the Corporate Fairness Project’s Jonathan Baker said in a press release last year. “Our goal was to support the other side of that… Marriage isn’t terribly pertinent to their business.”

In the House of Representatives, 132 members signed an amicus brief opposing DOMA. Nine States plus the nation’s capital have legalized marriage equality. 

429Magazine

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