AirFast Tickets’ anti-gay ad was yanked after it offended the LGBT community and Greece’s trucker community last month. The company replaced the ad with a driver holding a skull and electric candles in his truck.
“Gay men are presented as devious and sex-obsessed people trying to seduce unsuspecting youths,” a spokesperson for the Greek LGBT group OLKE said as they filed their complaint. “Once again, the easy road of homophobia and stereotypes is chosen to advertise products.”
Greece’s trucker community was still not happy with the new ads.
“You have ridiculed Greek truckers brutally and without provocation,” said the Trucker Association President Apostolos Kenanidis to Greek newspaper Ta Nea.
“You have created an insult that will stay in viewers’ minds far longer than your company’s name or website. The new ad presents us as necrophiliacs. We will file a complaint about this one too.”
Last month, AirFast Tickets aired an ad that had a gay truck driver picking up a hitchhiker. By making the hitchhiker uncomfortable, the ad ends with “Do you want to travel cheaply, and end up paying for it dearly?”
Reportedly reaching five million people worldwide annually for travel bookings, AirFast Tickets was founded by Nikolaos Koklonis and expanded globally to the UK, the US and Germany.
Related article: Greek Travel Ad Goes Anti-Gay