Care With Pride returns with partners PFLAG and Johnson & Johnson


With June signaling Pride month across the world, the anti-bullying program Care with Pride is back for its sophomore year.

Launched in 2012 by Johnson & Johnson, with non-profit partner Parents and Friends of Lesbians and Gays (PFLAG), they are honoring PFLAG founder Jeanne Manford for her tireless work within the LGBT community.

“In 1972, Jeanne Manford courageously faced down bigotry and showed support for her son by marching alongside him in New York City’s gay pride march,” Johnson & Johnson said in a press release sent to 429Magazine. “This act turned out to be the first steps in the founding of PFLAG, an international organization that is committed to advancing equality of lesbian, gay, bisexual and transgender (LGBT) people through its mission of support, education and advocacy. In speaking up, her voice helped change the world and inspired others to act as well.”

Manford passed away at 92 years of age this past January and left a legacy of advocacy. As the co-founder of PFLAG, she successfully gathered the LGBT community and their straight allies in advancing equality through various methods of support, advocacy, and education. Reaching its 40th anniversary, PFLAG has over 200,000 supports with over 350 chapters spread throughout all 50 states.

The Care with Pride initiative aims to combat bullying, as it “creates a climate of fear and intimidation for everyone in the classroom.” According to a 2011 study by the American Academy of Child and Adolescent Psychiatry, almost half of children are bullied during their formative school years.

And for many youths who identify themselves as LGBT, they are considerably more prone to being harassed; sexual orientation is the number one reason for being bullied. According to GLSEN, 9 out of 10 of LGBT youths are bullied in school, which hinders social and emotional development as well as school performance; it can also lead to attempted suicide.

The Care with Pride campaign and its “Cultivating Respect; Safe Schools for All” initiative will provide schools with model policy, resources, training, support and programs to create respectful and safe environments for everyone.

PFLAG members will be instructed to travel to the schools and provide training for entire staffs with community resources and introduce programs to combat bullying and harassment.

Johnson & Johnson is also providing a booklet with coupons and rebates along with PFLAG’s pamphlet to make schools safer for all students.

The pamphlet has ten rules that focus on communication and knowledge. The first five lessons are learning the facts, understanding the language, stopping bad behavior, setting the policy and planning school-wide activities. The last five focus on being public, addressing cyber bullying, training and education for everyone, work for comprehensive health and education, and researching resources.

With their initiative, a person can donate $5 to PFLAG by texting HERO to 81550. The Johnson & Johnson Family of Consumer Companies will match each donation, dollar for dollar, up to $150K.

Within the Johnson & Johnson Family of Consumer Companies, Zyrtec, Nectresse, Children’s Tylenol and Aveeno are all participating in the initiative.

The initiative will be found across all social media networks as well as LGBT Pride festivals and on Healthy Essentials.

Learn more about bullying and how to fight against it by watching and sharing the video below.



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