This year for LGBT History Month, AT&T launched the Love Making History project. It consists of a series of two short films, one of which is co-directed by LGBT activist and NCIS actress Pauley Perette. The project provides the opportunity for individuals to share their own story.
For each person who shares the project on Facebook through the Love Making History website, AT&T will donate one dollar to the Trevor Project. For each personal story submitted, the company will donate an additional dollar. They are committing a minimum of $25,000 and a maximum of $100,000.
The Trevor Project is the nation’s leading non-profit providing crisis intervention and suicide prevention services to LGBTQ youth.
“It’s a chance for you to get involved in something special,” said Perette in the project’s introduction video. “AT&T has been one of the strongest supporters of the LGBTQ community, and together we’re creating a more inclusive tomorrow.”
At the end of the project, submissions will be archived in a permanent collection at the Library of Congress—one of the world’s largest libraries, as well as America’s oldest federal institution.
Openly gay activist and former ‘N Sync member Lance Bass also teamed up with the Love Making History Project, and co-directed the second film.
“I know what it’s like to feel like you’re different and alone,” said Bass. “Luckily, we’ve made monumental strides towards equality in this country. This year, more than ever, every LGBT American has a reason to celebrate…we’re living in one of the most historic times for LGBT Americans, and I think it’s about time we celebrate.”
The Love Making History project will be accepting submissions from September 30 to November 11. Visit their website to share your story, and share the project on Facebook to make a donation.
“I want to encourage everyone to spread the word about how same-sex love is breaking down barriers. This is a chance to get involved in something special—to truly leave a lasting impression,” Bass said, regarding the Love Making History project. “Together, we can create a more inclusive and accepting tomorrow.”
The website also includes a map that displays the real-time global spread of the project.
“AT&T knows the importance of respecting and recognizing diverse segments,” Diverse Markets AT&T executive director Laura Hernandez said in a press release. “We’re showing our support of the LGBTQ community with fun yet meaningful social media campaigns like ‘Live Proud,’ and now, ‘Love Making History.’”
In 1975, AT&T was one of the first Fortune 500 companies to create a non-discrimination policy that included sexual orientation protections. In 1999, it became one of the first to adopt domestic partnership benefits. Since 2004, the Human Rights Campaign has regarded AT&T as one of the “Best Places to Work” for LGBTQ employees.
“The Trevor Project is grateful for AT&T’s commitment to enhance our ability to serve LGBTQ youth in crisis,” said The Trevor Project’s CEO and executive director Abbe Land in a press release. “It is so important that vulnerable youth know that they are valuable and that people care about them.”