All Out Coca-Cola campaign latest in fight surrounding Sochi Olympics


All Out, an online political mobilizing network dedicated to advocating for LGBTQ rights worldwide through social media platforms, is the latest to join the fight against corporate sponsors of the 2014 Winter Olympics to be held in Sochi.

All Out, whose mission is “to build a world where no person will have to sacrifice family or freedom, safety or dignity, because of who they are or whom they love,” has taken up the campaign against Coca-Cola, a long time sponsor of the Olympics, and has launched an email petition asking Coca-Cola to pull sponsorship from the Sochi Olympics in order to support the Russian LGBT community.

Coca-Cola will be having a meeting soon to decide whether it will continue to support the Olympics. All Out intends to send a clear message from the LGBT community, one which points out the homophobic environment currently being cultivated in Russia, and the ways that corporate sponsorship of an event taking place there supports the continuation of that homophobia.

“Coca-Cola could claim Russia’s anti-gay laws have nothing to do with them,” reads the petition’s web page. “But if thousands of us email them now, they could see that this is a growing threat to Coca-Cola’s fun, friendly image. It could be enough to get them to condemn the anti-gay laws, in a major blow to President Putin.”

Find out more and consider adding your voice to All Out’s here.


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