On October 17 the Travolution Awards were hosted in the art deco Troxy cinema in London and this year World Rainbow Hotels (WRH) won for Best Hotel Website.
The Travolution Awards recognize companies and individuals who stand out in online travel distribution, digital marketing and technology. A panel of experienced business leaders and entrepreneurs judge the awards.
WRH was launched in 2011 as a guide to LGBT friendly hotels worldwide. They now have a 1200 long list of carefully selected hotels in 129 countries.
The hotels displayed on the WRH website have been rigorously screened, including an analysis of current involvement with the LGBT community. WRH also encourage member hotels to focus on setting up an “Out and About” information guide and participate in LGBT-welcoming training in order to provide necessary tips for the local gay scenes.
WRH’s e-commerce Director Sharon Wimborne, said, “We are delighted to have won Travolution’s Best Hotel Website award. We feel we have developed a unique online proposition as well as some innovative ways for the LGBT community to share experiences and contribute to the assessment and suitability of LGBT-welcoming properties around the world.”
The brand’s uniqueness, according to WRH Brand Director, Nicolas Wijnants, comes from its desire “to build a strong community of hoteliers, customers and travel agents where they could share information, advice and travel tips relevant to the LGBT community.”