Converge Orlando Inc to launch destination campaign for same-sex honeymooners

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Converge Orlando Inc, the LGBT visitors’ bureau for Central Florida, is preparing to launch its “Honeymoon: Destination, Orlando” campaign on December 1. Also starting that day is a fifteen-state ad campaign sponsored by Macy’s and The Wedding Alliance, which will include ads for print, Facebook, radio, and Google.

An estimated 50,000 same-sex couples are expected to marry across the fifteen states that have marriage equality laws in 2014; according to Orlando Business Journal, that equates to roughly $150 million spent on honeymoons—with the assumption that most who take the leap then follow up with the lavish, ageless tradition.

“Until Florida can get same-sex marriage legal, we are excited to be campaigning for newlyweds from over fifteen states to select Orlando as their honeymoon destination of choice,” said Mikael Frank Audebert, executive director of Converge Orlando. “From theme parks to golfing, from kayaking our natural springs to fine dining in our several downtowns, from hot air ballooning to extraordinary shopping, we have everything LGBT newlyweds need to create new memories as they finally get recognized as equal.”

From November 10 through 25, Converge Orlando—which was created in 2010 to concentrate on enhancing the LGBT-friendly perception of Orlando and Central Florida—will enroll participating hotels and resorts, which will only include members of the organization. The offers provided by participating establishments will be listed on Orlando Gay Travel in December.

Specials that will be offered for the honeymooners include discounts on rooms, parks, and dining.

429Magazine

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