Covered California, a new marketplace where individuals seeking health care policies can shop around for affordable plans, has created a new campaign to jumpstart the 2014 year.
The organization is scheduled to kick-start an LGBT outreach and marketing effort with the use of promotional tools such as billboards and transit shelters, along with posters in key community gathering places.
The campaign’s purpose will be to help people determine whether or not they’re eligible for premium assistance which will be made available next year on a “sliding-scale basis” to reduce insurance costs. It will also help determine whether members are eligible for low- cost or no-cost Medi-Cal. Consumers would then have the ability to compare and choose the best fit.
In addition, small businesses will also be able to purchase competitively priced health insurance plans and offer their employees the ability to choose from an array of plans, which may also qualify for federal tax credits.
The billboards will run across several California metropolitan cities, including San Francisco, Oakland, Los Angeles, and San Diego and advertisements will be featured in prominent LGBT publications to further spread the message.
“The print and billboard advertising aimed at the LGBT community is a key component of our marketing and outreach effort,” Covered California’s executive director, Peter Lee, told 429Magazine.
“We know that LGBT men and women are less likely to be insured and we want to make sure the people in those communities understand the new options now available to them,” James Scullary, a spokesperson for the organization, chimed in. “Many in the LGBT community have gone without health care for too long and this campaign is aimed at making sure people know that everyone can get covered.”
Lee will be on hand on December 3 to highlight the organization’s efforts and discuss the importance of signing up for health care at the Los Angeles Gay and Lesbian Center at 11:00 AM local time (PST).
“We want all Californians to check out the new health care marketplace…[to]see the benefits of getting covered,” the executive director added.
You can visit Covered California’s website here.