There’s a lot more to gay life than finding hookups, but you wouldn’t know it from most of the apps out there; so, the creators of the new app Distinc.tt decided to create one that “you can bring home to Mom.”
According to its description in the Apple store, “Distinc.tt is the first app that brings together everyone in the LGBT community in a clean, social, and fun way. Think of Distinc.tt as a tool you can use to easily coordinate plans with friends, find and organize new activities, meet new friends, identify the latest trending hot spots, always be in the know, and never miss out on the action.”
The app is rated 12+, which may be a first for a site focused on LGBT social networking. A media contact for the company, Pamela Johnston, clarified that the app is actually targeted mostly for ages 18 and up; she told 429Magazine,“however, we are very proud of the rating that properly classifies our content as appropriate for ages 12 and up. Think PG movie.”
A press release for the app added, “New features make Distinc.tt like having a well-connected, in-the-know, gay friend. Combining GPS and user check-ins with a proprietary recommendation engine, Distinc.tt immediately identifies where the scene is, based on who is there and who is planning to go, redefining how hot spots are created and found. It is the only app that combines social discovery, event ticketing, attendee visibility, chat, location based services and hot-spot locating with predictability and in real time.”
According to Johnston, each event listed in the app is personally curated by the staff at Distinc.tt “to ensure they are interesting and high quality,” but promises to become even more interactive in early 2014, when a submission protocol for upcoming events will be initiated.
CEO Michael Belkin told CNET that the driving force behind creating Distinc.tt was wanting “the good-taste part of the gay stereotype to gain traction with advertisers and cross the mainstream divide.”
In an email with 429Magazine, Johnston added, “We built this app so it has something for everyone. From the traveler who’s new to a city to the socialite who wants a better way to coordinate with his inner circle.”
Distinc.tt’s official launch is scheduled for early 2014; according to the original press release, there will be a Gay Taste Food Initiative “to emphasize its commitment to taste and style.” The event is planned to include “the naming and creation of the first LGBT sandwich,” a Gay Dessert contest that will be open to the public, and “a debate and discussion with culinary and food industry leaders and chefs regarding the gay influence in food and restaurant culture.”
The free app is available now in the Apple store; those with other devices are invited to sign up for the beta here.