This summer, Walt Disney Co. is signing on with a major event aimed toward lesbian, gay, bisexual, and transgender families. Disney World will be hosting its first-ever “Family Outfest” in Orlando, Florida—“a summer vacation for the modern family.”
Family Outfest Director Gabrielle Shulruff told press, “We are just parents. You know, it doesn’t matter who you are or what your sexuality is, regardless, you are people and people with families like anybody else.”
Family Outfest will be part of an effort to increase the spending of LGBT families in central Florida by 25 percent, and that’s where Disney comes in. Orlando Gay Travel, the website advertising the event, lists Disney as a “main partner,” along with Nickelodeon Suite Resorts, Macy’s, and Hilton Orlando Buena Vista.
A description of the event states that its mission is “to celebrate the shared cultural heritage of what all families look like, regardless of who you are, how you identify or whom you love.” Although, in the past, Disney has hosted same-sex commitment ceremonies and holds the annual, though unofficial, “Gay Days,” Family Outfest is set to up the ante.
“In this case, I think it’s a step further. Obviously, it’s really tapping into their audience, their market, and it’s tapping into an exponentially growing and increasing market as well,” said Converge Orlando’s Mikael Audebert.
Organizers expect Family Outfest to bring in over $2 million in spending to central Florida. Organizers have also promised that parents and kids will have the perfect summer vacation, regardless of what their modern family might look like. The festivities are due to take place during the first week of July, including the Fourth of July holiday.
This announcement comes just several days after Disney’s debut of their first ever same-sex couple on an episode of “Good Luck Charlie,” which aired on Sunday, January 26.