In the days leading up to the Sochi Olympics, pro-LGBT activists have come up with an interesting protest: a new line of beer.
The founders of Scottish craft brewery BrewDog, James Watt and Martin Dickie, created what they believe to be the first “protest beer,” named “Hello My Name is Vladimir” after Russian president Vladimir Putin. The label features a portrait of Putin, Andy Warhol style, decked out in kitschy eyeshadow and lipstick.
The beer’s official BrewDog blog page declares, “Hello, my name is Vladimir. I am a beer for uber hetero men who ride horses while topless and carrying knives. I am a beer to mark the 2014 Winter Olympics. But I am not for gays. Love wrestling burly men on the Judo mat or fishing in your Speedos? Then this is the beer for you!”
The new craft beer is a double IPA ale, infused with limonnik berries—believed by some Russians to naturally enhance men’s sexual performance.
Gay Star News reported that a sample was sent to Putin himself on February 4.
The product page for “Vladimir” states, “This beer is our first foray into controversy with a cause greater than our own. An ironic beer, but one backed up with some serious flavours.
“On the nose there’s a huge explosion of audacious liberally-minded US hops, against a robust yet elegant malt backdrop.
“Flavours of malt sweetness and a touch of acidic berry sharpness combine and give way to an avalanche of lightly toasted, fruity blueberry muffin malitiness, followed by a rush of piney resinous US hops to the sides of palate.
“The piece de resistance; a mind-bogglingly bitter, yet tongue- twisting tart finish, with both flavour profiles fighting it out to see who will last the longest. The result; a finish as long as a cross-country topless ski journey through Siberia.”
The beer can be purchased for £2.89 (about $4.71 USD) per bottle online and in Brewdog bars.