An openly gay Republican has become the first of his party to feature his significant other in a political ad. Carl DeMaio, a “new generation Republican,” released a short YouTube clip for his California Congressional campaign, where he is shown at a pride parade holding hands with longtime partner Jonathan Hale.
Described in the video as “a problem solver who isn’t afraid to be different,” DeMaio’s new campaign depicts him as a leader who believes in equality and diversity. DeMaio, a former San Diego Councilman who once ran for mayor, is one of three Republicans running for Congress.
At about the 00:49 mark, the Congressional candidate can be seen holding hands with Hale during a rally at the San Diego LGBT pride parade. As of February 13, the ads have only been featured online, although according to Pink News, a campaign spokesperson has confirmed television adverts are to follow.
Although the candidate had been told not to allow his partner to show up in his political adverts in the past, this time around DeMaio is hoping to feature a “new generation” of Republicans.
“If we can bring the Republican Party to embrace some of these new generation concepts, I think you can start seeing more and more success,” said DeMaio.
DeMaio served on the City Council from 2008 to 2012 and was a frontrunner in the 2013 mayoral race, but lost to Bob Filner. He’s currently challenging Rep. Scott Peters, a democrat, in the 52nd district.