The Influencers: James Duke Mason and the legacy of luxury

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We all enjoy luxury in our lives and have different ideas of what it is. We spoke to six influencers across the country and asked what luxury meant to them.

James Duke Mason is a child of Hollywood. With a renowned singer mother and film producer father, Duke is a legacy case, grandfathered in to hob nob among the Hollywood elite. In his Influencer spot, presented by Lexus on dot429.com, Duke discusses how, rather than inflating his view of the world and defining his expectations of luxury, his upbringing has taught him that the quality of our relationships means far more than the quantity of our possessions.


James Duke Mason is an actor and political activist. As the son of signer Belinda Carlisle and film producer Morgan Mason, and the grandson of the late British actor James Mason, Duke has lived what one might consider a typical Hollywood lifestyle—or as typical as such an upbringing can be. But he’s struck out on his own to make a name for himself, not just as a creative person but as a political one as well, working primarily for LGBT rights around the world. 

Duke served as a Page in the US House of Representatives during the summer of 2008, and worked as a volunteer for Hillary Clinton during the 2008 Democratic primaries. He was appointed to the Board of Directors of Outfest in 2011, making him the youngest member in the organization’s 30-year history. And most recently, he served as an official surrogate for President Barack Obama’s 2012 re-election campaign efforts. 

“I experienced what Hollywood is like, I experienced what growing up as a Hollywood kid is like,” says Duke. “But, if there’s one thing I’ve learned from that, it’s that none of that stuff matters. All of the stuff that people thing of as luxury in this town: cars, money, houses-none of that stuff matters. What matters is love, what matters is family, what matters is respect and unconditional support from your friends, from your loved ones, from the people that mean the most to you.”

In the end, Duke says that, “Luxury is life. Luxury is living life well.” 

View the Influencers, presented by Lexus, starring James Duke Mason here, and find out more at his website, the Daily Duke, here. 

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