Apple shows its Pride with new video


Apple’s logo may not include a rainbow anymore, but according to a new video from the company, that hasn’t lessened its support for LGBT pride.

Watch below.

The official description reads, “On June 29, thousands of Apple employees and their families marched in the San Francisco Pride Parade. They came from around the world — from cities as far as Munich, Paris, and Hong Kong — to celebrate Apple’s unwavering commitment to equality and diversity. Because we believe that inclusion inspires innovation.”

What it doesn’t mention is that 2014 marked the first time that Apple made an official appearance at San Francisco Pride. CEO Tim Cook is also featured in the video, laughing with a companion and taking a picture of them with his iPhone.

The video was publicized by Cook himself, who tweeted it on July 8:


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