Gucci announced that it will no longer relegate it’s fashion to the gender binary. During the New York Times International Luxury Conference held in Versailles, CEO Marco Bizzari revealed that beginning in 2017 the label will hold one show each season, effectively merging the brands showcase of men’s and women’s lines.
The fashion industry has long been a refuge for those who exist outside of societal norms and in the past few years the market has been buzzing with new ways of expression. With the emergence of transgender model Hari Nef in Gucci’s AW16 menswear show to Jaden Smith’s role in the Louis Vuitton SS16 womenswear campaign, the major houses are now focused on adapting their brands to the current market, where the traditional gendering of fashion is no longer relevant.
Gucci follows in the footsteps of Tom Ford, Burberry, and Vetements with it’s plan for an inclusive show. While it is easy to brush these efforts off as attempts to stay trendy, the blurring of these label’s masculine and feminine lines is undoubtedly a big step – both in it’s dismantling of the fashion gender binary as well as changing the artistic process of the designers.
“It seems only natural to me to present my men’s and women’s collections together,” says Gucci creative director Alessandro Michele. “It’s the way I see the world today. It will not necessarily be an easy path and will certainly present some challenges, but I believe it will give me the chance to move towards a different kind of approach to my storytelling.”
While Gucci has not revealed which season they will adopt the one show model, 2017 is already shaping up to be another year of huge change in the fashion industry.
Watch Gucci’s textured and colorful ad for Pre-Fall 2016 below