What If Going to the Doctor Wasn’t Humiliating?


When you think of the future, what’s the first thing that comes to mind? Is it machines, flying cars, living forever? Is it a utopian multicultural future of Soylent-drinking, forever young people who have solved all the antiquated problems of the past?

Or do you think about how nice it will be to go to the doctor. Yes, the doctor–how lovely it will be once we finish with all these archaic formalities and find a way to get a check up without waiting in soulless, white, windowless rooms, only to be poked, prodded, and made to get into a backless gown under the most horrifically fluorescent light known to man.

Yes, that’s the future I imagine: One where we can dispense with the bullshit and just do out routine checkups through an app, from the comfort of own home.

Thankfully, that future is almost here, thanks to this random San Francisco startup called Forward that offers a “subscription-style” healthcare service. It’s basically like a cool club, for people who get sick and need to go to the doctor.

Wait, that’s everyone!

Clearly there’s a dark side to this kind of radical, RADICAL privatization of healthcare. But honestly, whatever’s happening in the public sector ain’t lookin’ so hot either.

Buckle your seatbelts, folks, and stick to that apple a day. It’s gonna be a bumpy four years.

About The Author

Henry Giardina is FourTwoNine's Senior Editor

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