For those too averse to using (or too old to use) their phone for Tinder, or those simply in need of a much larger photo to know whether or not they want to swipe right, fret not: Tinder for desktop is on its way. Of course, we all know that with the shift to this new format comes the potential for Tinder to unwittingly rebrand itself to being in the same vein as an OKCupid or eHarmony type of service–which is to say, for old people looking for something beyond a night of passion or a few months of togetherness before ghosting ensues.
It’s not that there should be discrimination against age when considering how to package one’s brand. And yet, because Tinder has been for so long geared toward a millennial demographic, to convert the medium in this about-face sort of manner can only spell chaos for a company that has thrived so happily on the throwaway hookup culture of reckless youths.
Though Tinder’s latest incarnation is thus far only rolling out in Argentina, Brazil, Sweden, Philippines, Colombia, Indonesia, Mexico and Italy (yes, it’s hard to understand why any of the attractive people in these countries would need help finding sex and/or a date), it’s only a matter of time before it hits the United States. And when it does, oh my, what a sexual shakeup it will cause.
Like Match.com or–dare one say–JDate, Tinder has the potential for becoming solely about monogamous long-term relationships as opposed to its original bread and butter (Last Tango in Paris, anyone?). With this imminent power vacuum in the world of fast fucks and instant gratification, somebody better develop another model for a straight face-rating app, stat. Maybe Grifter, for people willing to experiment with all sexualities so long as it plays into their con of getting a free dinner.