We get it, Beyoncé. You made it through the wilderness, somehow you made it through (sorry if that’s mixing pop star allusions). And you made a fuck ton of money for enduring the pain of Jay-Z’s infidelity. Most women just have to endure the pain without making any money off of it. But no, now you want to profit from the pleasure, too? Uh uh.
Though it’s great in one respect to be able to look to Jay and Bey for one’s hopes about heteronormative monogamy being able to last (even if that means a bit of straying here and there), it’s also simply rife with falsity.
Her effusive song, “Die With You,” released two years ago but dredged up now for the purposes of romance (and taking any chance the Carters can get to peak interest in that goddamn exclusive streaming service that is Tidal), is a bathetic declaration of not being able to live without Jay-Z. One supposes, in a way, this might be true, otherwise what would inspire all these songs of rage and schmaltz to pay Bey’s bills? As April 4th marked the nine-year anniversary of the Carters’ union, Beyoncé didn’t feel the need to get too creative about the celebration–she’s carrying a litter for fuck’s sake–repurposing “Die With You” to go along with a video that pays homage to the grainy home movie aesthetic of the past. Intimate clips of their wedding, the birth of Blue Ivy and Jay-Z playing backgammon on a boat, among others, only serve to up the cringe factor.
To accompany the video–in which Beyoncé offers a demure, stripped down performance at the piano–the Texan also created a playlist titled “IV Ever Ever” (you know their whole deal with the number four by now, I’m sure.) Packed with sixty-three (that’s right, sixty-three) ballads and assertions of a love eternal hand-picked by Bey (or her assistant), the playlist consists of such essentials as “I Want You” by Marvin Gaye, “Bonnie and Clyde” by Serge Gainsbourg and Brigitte Bardot and “Wild Is the Wind” by Nina Simone.
And yet, as with any incredibly on-blast broadcasts of affection, there is something just a hair disingenuous about this need Yoncé has to inform the masses of the health and well-being of her relationship–that it’s stronger than ever in the wake of Hurricane Becky.
Maybe it’s because I’ve never experienced this kind of love myself that I’m skeptical, but I just sort of think Jay-Z wanted to drive more traffic to Tidal for the day. Thus, to cash in on an anniversary present, he asked Beyoncé if she could help him out since they are involved in a very profitable business together above all else. On that note, still waiting for Jay-Z to release a response album to Lemonade, hopefully called Pineapple.
Beyoncé – Die With You. (2017 Full Video) pic.twitter.com/322sgypBll
— BEYONCÉCAPITAL (@BeyonceCapital) April 4, 2017