Modus Vivendi Just Put Out a Very Polka-Dotted Underwear Ad


Green banker’s lamps, an old-school barber’s chair, an Edwardian mustache: It could be anywhere in Williamsburg. What makes men’s retailer Modus Vivendi’s new SS17 ad distinct is its embrace of a pattern that falls decided short of the hipster mark: Polka dots.

That’s right.

In the ad, naked dudes walk around an empty barber shot wearing polka-dotted underwear, tees, and tank tops that look like Minnie Mouse splooged all over them. It shouldn’t be sexy but…it kind of is.

Judge for yourself:

About The Author

Henry Giardina is FourTwoNine's Senior Editor

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