Green banker’s lamps, an old-school barber’s chair, an Edwardian mustache: It could be anywhere in Williamsburg. What makes men’s retailer Modus Vivendi’s new SS17 ad distinct is its embrace of a pattern that falls decided short of the hipster mark: Polka dots.
In the ad, naked dudes walk around an empty barber shot wearing polka-dotted underwear, tees, and tank tops that look like Minnie Mouse splooged all over them. It shouldn’t be sexy but…it kind of is.
Judge for yourself: